Google Ads Vs. Meta Ads: Which should you use for your business and why?

Meta Vs Google

You must spend your money wisely when using advertisements to reach your target market. It is no secret today that the more effective and targeted your paid advertisements are, the more clicks you produce and the higher the likelihood that you will attract new or potential customers. Marketers typically think of either Meta Ads or Google Ads when we discuss paid advertisements. Although they are both top pay-per-click (PPC) ad platforms, Meta and Google Ads are pretty distinctive. Google Ads works best when your audience is actively looking for something. On the other hand, Meta Ads, also referred to as Meta Ads or Meta for Business, work best to promote products your target market is likely interested in but is not necessarily actively searching for. As a business, one must know how to leverage the best platform to maximize their market presence and align their marketing strategy accordingly – thatโ€™s what this article will aim for. So, without further ado, letโ€™s hop in.  

Meta Ads Vs. Google Ads: At a glance

Source: SideCar

Meta Ads Vs. Google Ads: How do they work?

Both Ads use a competitive bidding structure even though they function differently. Meta Ads are displayed on Meta, Messenger, Instagram, and throughout Meta’s expanded network. At the same time, Google Ads are shown in remarketing lists across the Google Ad Network or in Google’s search engine results pages (SERPs).

Based on the user’s keyword search and how those keywords correspond with ad content, Google Ads display on search results pages’ top in almost the same fashion as organic search results. Advertisers can choose settings for maximum bids, overall budget, Ad scheduling, and location, and Ads are targeted using keywords (e.g., Ads can be displayed to users in specific geographic areas).

Read more: A QUICK GUIDE TO GOOGLE’S SEARCH ENGINE RESULTS PAGE (SERP)

On the other hand, Meta Ads provide advertisers with extensive targeting options that precisely match ad content, such as age, gender, income, and hobbies, to increase conversions. Advertisers decide on an ad budget, placement, and schedule as part of the Ad creation process.

Benefits and strengths of Google Ads

Google is considered a de facto factor in online advertising due to its immense popularity as a search engine. Google Ads offerings can be primarily divided into two categories, i) Search network and ii) Display network. On search networks, advertisers can bid on millions of keywords and display networks to help them achieve goals that are not necessarily conversion driven.

The main features of Google Ads

  • A large and diverse audience: More than 40,000 search inquiries are handled by Google every second, for a yearly total of more than 1.2 trillion. ‘Now, Google’ the reach.
  • Uniformity of opportunity: One misconception about PPC is that the highest budget wins the Ads – which is far from the truth. The quality and relevance of Ads are the main concerns of Google Ads, not the amount of money advertisers spend.
  • The wide availability of formats: Despite the fact that PPC advertising in AdWords is still text-based, advertisers can benefit from a staggering array of capabilities to make their ads more attractive and alluring to potential clients like Ad extensions, site links, social proofing, to name a few.

Benefits and strengths of Meta Ads  

Meta is a nascent competitor to Google Ads, working hard to get better and refined every day. Currently, it has become the pioneer of paid social as many businesses harness this strategy for promoting their services.

The main features of Meta Ads

  • Unmatched audience granularity: Like Google, Meta also boasts a wide range of audience with nearly 2 billion active users in a month. Most importantly, it has no rival at this point regarding social networking. Advertisers’ ability to target users with high precision is what gives Meta’s massive audience its true power.
  • Visually reach platform: Unlike Google’s text based PPC counterparts, Meta ads are incredibly visual. The most excellent Meta Ads transmit the aspirational language that makes high-quality ads attractive by blending in seamlessly with the videos, photos, and other visual content in consumers’ News Feeds.
  • Incredible ROI: The potential return on investment that Meta advertising offers and how far resourceful advertisers can stretch a small Ad spend on the network are two aspects of Meta Ads that frequently attract newbies.

The bottom line: Which is best for you?

The highly effective advertising platforms like Google and Meta Ads serve almost every type of business. However, you will need a dual advertising strategy to maximize the ROI from these two platforms.

It is important to note that Meta Ads Because they are not actively looking for your product or service, it could take longer to convert Meta leads to consumers (particularly for pricey goods or those with a longer typical customer path).

Google Ads are most beneficial to businesses that market goods or services with obvious use cases. By utilizing direct language that people can act upon, it is simple to collect keywords in search and urge visitors to click and purchase.

Why do you need PROVEN 360?

Both Meta and Google Ads have steep learning curves and require much administrative effort. Due to this, many small to medium-sized businesses use PPC Ad management companies such as PROVEN 360 to maximize their return on investment.

Contact us today for a free consultation.

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